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New York City Bar Association Program
“FTC Speaks: Operation Full Disclosure & Endorsement Guide”

May 15, 2015

Matthew E. Smith, Advertising, Marketing & Promotions Partner, will speak during a session titled “FTC Speaks: Operation Full Disclosure & Endorsement Guide” at the New York City Bar Association’s “Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance in a Digital/Mobile Environment” program to be held in New York, NY.

Program Overview
In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include governing sweepstakes, skill contests and other promotions on the new platforms, compliance with the laws governing real time marketing, new mobile marketing developments, the increasing risks of corporate communications and blurred content, the significant change to the ad tech eco-system using privacy by design to build data collection and use, the continued importance of the FTC Endorsement Guides and the FTC’s Operation Full Disclosure, Ambush Marketing, Gamification and Children’s Marketing.

Davis & Gilbert has arranged for a 15% registration discount. To take advantage of the promotional rate, please call NYCBA’s service line at 212.382.6663 and reference “Matt Smith.” For more information, or to register, visit the event website.