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ad:tech San Francisco
"(Un)Truth in Advertising: Bots, Hidden Ads and Viewability"

May 20-21, 2015

Vejay G. Lalla, Davis & Gilbert Digital Media, Technology & Privacy Partner, will speak during a keynote session titled “(Un)Truth in Advertising: Bots, Hidden Ads and Viewability” at ad:tech’s annual conference taking place in San Francisco, CA. Mr. Lalla will moderate a panel featuring John Montgomery, COO, North America, GroupM Interaction; Michael Kelly, Senior Media/Consumer Communications Manager, American Licorice Company; and Suzanne Sypulski, Director of Advertising Operations at The Wall Street Journal Digital Network.

Session Overview
Who is looking at your digital advertising? Chances are some of your ad views are not human and according to a recent study by White Ops and ANA, global advertisers will lose $6.3 billion to nonhuman traffic in 2015. Add to this viewability – “digital publishing’s biggest challenge” as cited in a study of marketing executives by The 614 Group and Ad Monsters. We’ve assembled an expert panel representing viewpoints from the three major stakeholders in ad fraud – publisher, agency and brand. You’ll discover the many ways bots are deflecting your dollars to their accounts, steps the digital marketing industry is taking to prevent ad fraud, and ways you can beef up your company defenses to make sure the eyes you are seeking belong to actual consumers and a discussion on emerging trends with respect to viewability and viewability standards generally.

Davis & Gilbert has arranged for a 25% registration discount. To take advantage of the promotional rate, please reference code 25SPEAKSF15 when you register here. For more information, please visit the event website.