Home Home About Us Practice Areas Our Attorneys Press & Publications Events Diversity Pro-Bono Careers
FOLLOW US:
Print This Page
NYC Adtech.Connect
March 18, 2015

Davis & Gilbert is a proud sponsor of the NYC Adtech.Connect program to be held in Davis & Gilbert’s offices, 1740 Broadway, on March 18.

Don’t miss this opportunity to talk AdTech with industry insiders and discover exciting prospects for investment and collaboration.

Space is limited. Click here to register today!

> > > >

Agenda:
5:00 - 5:30 p.m.  Registration

5:30 - 6:15 p.m.  Cocktail and networking reception

6:15 - 6:25 p.m.  Introduction, Richard S. Eisert, Digital Media, Technology                               & Privacy Partner, Davis & Gilbert LLP

6:25 - 6:55 p.m.  Keynote Presentation: Jon Bond, Chief Tomorroist,
                            Tomorro LLC

6:55 - 7:45 p.m.  Presentations by:
                            Tom Coburn, Co-Founder & CEO, Jebbit
                            Jeremy Kagan, CEO, Pricing Engine
                            Chirantan Bhatt, CEO, tapCLIQ

7:45 - 8:30 p.m. Networking

> > > >

About Our Keynote Presenter:

Jon Bond, Chief Tomorroist, Tomorro LLC
Jon Bond is one of the advertising and marketing industry’s most recognized thought leaders and entrepreneurs. He has developed several significant companies and marketing concepts over his 30-year career.

Currently, Jon is founder and Chief Tomorroist at Tomorro LLC. Established in 2012, Tomorro LLC is a value accelerator using marketing, innovation, and strategic business development to help visionary companies achieve their ambitions. Tomorro LLC works in partnerships with clients, taking equity stakes in lieu of fees and effectively outsourcing their marketing departments. Tomorro LLC’s sweet spot is startup to IPO or exit. Tomorro LLC’s clients include: BlackBook, High50, Dstillery, Crosspixel, Sonobi, White Ops, Optymyze, Lumos Networks, Gamesys, and Mozilla.

Jon was Co-Founder and CEO of Kirshenbaum Bond and Partners (KBP). KBP was arguably the original “word of mouth” agency, well before social media appeared on the scene. KBP was the first to develop the modern multi-disciplinary, integrated agency. KBP created the first pop-up store, and built one in only 18 hours for the television show The Apprentice. KBP launched one of the industry’s first trading desks, Varick Media Management, and was voted agency of the year (under $1BB range) in 2008. KBP was featured in an episode of the “The Simple Life” and in the 2007 film “A Perfect Stranger.” In 2010, KBP sold to MDC. Billings were approximately $1 billion at the time and clients included BMW, Citi, Victoria’s Secret, Target, Wendy’s, and the Coca Cola Company.

From 2010 to 2012, Jon was CEO of Big Fuel (now part of Publicis), one of the world’s largest social media agencies. Big Fuel’s clients included General Motors, Gatorade, Chase, and T-Mobile. In addition, Jon cofounded and sold one of the first online media agencies (iballs) to Microsoft in 2000.

> > > >

Presenting Companies:

Jebbit powers Post Click Engagement, allowing a brand to drive more revenue and engagement from consumers AFTER they click on a given ad/social post/email message. Our technology powers brands with an interactive question and answer experience that overlays their landing pages enticing consumers to learn more and spend extra time engaging with the content. Brands using the Jebbit platform include Reebok, Dell, Harvard, New Balance, and many more. The technology can easily integrate with any marketing campaign in minutes - no lines of code required - to improve results. CNBC named Jebbit as one of the “Top 25 Most Promising Companies in the World” in 2012, and Jebbit was named “2014 Innovative Technology of the Year - Sales and Marketing” by the Mass Technology Leadership Council. The two founders were named to Forbes 2015 “30 Under 30” list for marketing and advertising.

Pricing Engine helps smaller advertisers (like SMBs) benchmark, improve and expand their digital advertising - so they can get more leads and sales for less money and time. Our partners and resellers provide our services to the SMB customers they service to improve their performance and generate additional revenues. Pricing Engine is a freemium, software as a service (SaaS) product that aggregates user data from self-service advertising platforms like Google Adwords into a data collective, and then provides simple, actionable, data-driven insights for improvement and optimization. Users can create an advertisement once and deploy across search channels such as Google, Bing and Yahoo; social channels like Facebook, Linkedin, Twitter, reddit, and Foursquare; and much more. The company benchmarks users’ performance against peers, finds improvements, and helps optimize ad creative, media choices, targeting, and more. Pricing Engine uses its proprietary predictive analytics and performance data to create easy to understand Report Cards from peer benchmarks, and customized recommendations with its Expert Systems.

tapCLIQ is a SaaS based mobile relationship management and advertising solution enabling mobile apps and websites to engage and understand their audience utilizing cognitive OPINIONbased engagement, in-app marketing, in-app support, feedback, smart push notifications and advertising combined with sophisticated targeting.

tapCLIQ specializes in OPINION-based engagement - we create a rich data layer by learning user intent through OPINIONs. This enables us to activate relevant content and serve engagement at right MOMENTs.

This holistic approach removes inefficiencies that exist today by harnessing the combined value of silos of mobile marketing & advertising tactics. We’ve created a more efficient way to engage users and monetize them. The results are remarkable: ~3% engagement rate, which is 10x industry average and $20+ average CPM.

Publishers are using our product to promote content engagement, drive internal marketing/house campaigns and sell premium inventory directly in apps and mobile websites.

Sponsored by:

Davis & Gilbert LLP

Withum Smith & Brown, PC

Organized by:

Saddlerock Advisors

For more information on the program and the presenting companies, please visit AdTech.connect’s website.