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2015 Advertising Week Europe
“Crossing the Atlantic”

March 25, 2015

Davis & Gilbert is proud to sponsor Advertising Week Europe 2015, taking place in London.  

Ronald R. Urbach, Chairman of the firm and co-chair of the Advertising, Marketing and Promotions Practice Group, will moderate a panel of industry leaders as they discuss the impact of globalization and how, more than ever, agencies are expanding across the Atlantic. Panelists will offer firsthand insights from their experiences crossing the ocean in both directions, and the success stories and challenges they have experienced in new homelands. This session will review the best practices all agencies should be aware of when expanding overseas, including:

  • Evaluation of different growth strategies including acquisition, organic growth, joint venture or a combination
  • Selecting the right location, office and staff
  • Differences in regulatory environments and the importance of the best financial, business and legal practices
  • The state of the markets in the U.K./Europe and the United States, and different advertising trends of each market
  • How globalization has impacted business and advertising activity, and helps drive your business

Moderated by Ronald R. Urbach, the panel will feature:

Charles Fallon, Global Senior Partner, SI Partners
Robin Gadsby, CEO, Forever Beta
Marc Mendoza, Non-Executive Chairman, VCCP Media & Vice Chairman, Posterscope
Steve Williams, CEO, Maxus North America

We have a limited number of complimentary passes to this session. If you are interested in attending, please contact Liz Miner at lminer@dglaw.com // 646-673-8338. For more information, visit the Advertising Week Europe website.