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American Association of Advertising Agencies’ Management Practitioners Forum “Content-Rights Management: ‘Rules of the Road’ for Social Media”
March 22, 2015

Ronald R. Urbach, Chairman of the firm and Co-chair of the Advertising, Marketing and Promotions Practice Group, will speak during a session titled “Content-Rights Management: ‘Rules of the Road’ for Social Media” at the American Association of Advertising Agencies Management Practitioners Forum to be held in Austin, TX.

Session Overview
Content-rights management “rules/policies” vary widely by client and are often guided primarily by the risk tolerance of the client’s legal department. This session provides a primer on the legal “Rules of the Road” for social media (branded channels, viral videos, user-generated content, promotions & contests, etc.) and will discuss third-party platform/media services terms of use and policies including:

  • Offensive or inappropriate content
  • Copyright or trademark infringement
  • Infringement responsibility: publisher, marketer, agency?
  • Impersonators and other infringing material
  • Influencers (endorsements & testimonials) and disclosure requirements
  • Native advertising
  • Talent compensation: commercial versus content

For more information, or to register, visit the event website.