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Association of Corporate Counsel’s Westchester County NY/Southern Connecticut Chapter Program "Hot Topics in Advertising & Digital Media"
February 5, 2015

Davis & Gilbert is a proud sponsor of the Westchester County NY/Southern Connecticut Chapter of the Association of Corporate Counsel (WESFACCA).

Gary A. Kibel, Digital Media, Technology & Privacy Partner, will speak during a session titled “Hot Topics in Advertising & Digital Media” at a WESFACCA program to be held in Darien, CT. Mr. Kibel will speak alongside Tracy Pulito VP, Deputy Chief Privacy Officer, Starwood Hotels & Resorts Worldwide, and Samantha Sigel, Senior Corporate Counsel, Epsilon Data Management, LLC.

Session Overview
Virtually every business engages in some form of marketing and promotion. Whether the activities are B2B, B2C, through traditional media channels or via digital media, legal counsel must be able to help their clients navigate the complex web of laws, regulatory guidance, self-regulatory frameworks and industry best practices. The session will cover:

  • Advertising Law 101 – copyright, right of publicity, substantiation
  • Social Media and liability for online content
  • Online behavioral advertising and consumer tracking
  • Mobile marketing
  • Children’s online marketing
  • Consumer privacy - privacy policies, big data
  • Internal data security and security breaches
  • Federal Trade Commission initiatives and enforcement actions

For more information, visit the event website.