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Ragan Communication’s 6th Annual Employee Communications, PR and Social Media Summit
October 28-30, 2014

Allison Fitzpatrick, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak during a session titled “How to Manage the Legal and PR Risks in Social Media” at Ragan Communication’s 6th Annual Employee Communications, PR and Social Media Summit hosted by Microsoft Corporation and held at the Microsoft World Headquarters in Redmond, WA.

Ms. Fitzpatrick will discuss how to minimize legal and PR risks when promoting products or services on social media. She will share practical tips on how to keep on the right side of the law and avoid embarrassing missteps when blogging, tweeting, posting and running promotions on social media sites, including Facebook, Twitter, Instagram and Pinterest. The session will discuss:

  • How to craft social media policies to protect your company from liability
  • How to avoid copyright infringement claims on social media
  • How to comply with the FTC Endorsement Guides
  • How to make proper disclosures in social media
  • How to run a sweepstakes, contest or promotion on social media, including on Facebook, Twitter, Instagram and Pinterest

For more information, or to register, please visit the event website.