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New York State Bar Association Intellectual Property Law Section Fall Meeting
October 23-26, 2014

Davis & Gilbert is a proud sponsor of the New York State Bar Association Intellectual Property Law Section Fall Meeting to be held in Lake George, NY.

Brooke Erdos Singer, Davis & Gilbert Intellectual Property Partner, is Program Co-Chair and Chair of the NYSBA Advertising Law Committee. In addition, Joseph J. Lewczak, Advertising, Marketing & Promotions Partner, and co-panelists Aron Weiss, Counsel, Fast Retailing USA and Kesari Ruza, Vice President & Senior Counsel, HBO, will speak during a session titled “Hot Topics in Social Media.” This panel will discuss FTC Guidelines governing online reviews and endorsements, including recent FTC actions that have focused on the use of social media and online marketing; best practices related to monitoring the activities of spokespersons, affiliate marketers, bloggers, and other vendors; how to minimize legal risk while maximizing the benefits of social media as a marketing or advertising tool; and incorporating social media into sweepstakes or contest.

For more information, visit NYSBA’s website.