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36th Annual Brand Activation Association Marketing Law Conference
November 5 – 7, 2014

Davis & Gilbert is a proud Platinum Sponsor of the 36th Annual Brand Activation Association Marketing Law Conference: Navigating the Marketing Law Maze, to be held in Chicago, IL.

Ronald R. Urbach, Chairman of the Advertising, Marketing & Promotions Group, will give a presentation titled, “Brand Activation Law: The Creative Interplay of Promotion Marketing & Advertising to Activate Brands & Consumer Response.” Mr. Urbach will discuss how to be an effective marketing lawyer in a leading edge world that changes every day -- and the current interplay among law, data and creative.

Allison Fitzpatrick, Advertising, Marketing & Promotions Partner, will speak during the session titled “Ambush Marketing, Sports Sponsorships and Social Media.” Ms. Fitzpatrick will discuss the legal issues involved with ambush marketing, how sponsors can protect their rights and what they can do to ensure their promotions comply with the law.

Matt Smith, Advertising, Marketing & Promotions Associate, will host a roundtable titled “Blogging, Tweeting and The FTC’s Endorsement Rule.” Mr. Smith will discuss, among other issues, sweepstakes and skill contests on mobile and social media platforms, the social media interface between advertising and privacy, mobile marketing, the FTC Endorsement Guides and COPPA.

As a Platinum Sponsor of this BAA conference, Davis & Gilbert has arranged a $100 discount for clients and friends. To take advantage of this promotional rate, please use the code “DG100” when registering online. For more information or to register, visit BAA’s website.