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Practising Law Institute’s Advertising Law Institute 2014
October 9-10, 2014

Allison Fitzpatrick, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak at PLI’s Advertising Law Institute 2014 West Coast conference during a session titled “Special Issues in Cause-Related Marketing.”

Session Overview
Marketers have picked up on the consumer appeal of a cause, but did you know that encouraging someone to make a purchase in exchange for your company giving to a charity can give rise to filing and bonding requirements in certain states? At this presentation, learn about the special considerations that come into play when advertisers engage in charitable, environmental and other cause-related campaigns.

  • Practical requirements and helpful tips for running a compliant cause-marketing campaign
  • How to comply with the Federal Trade Commission’s Green Guides when making environmental claims
  • Considerations for entering into an agreement with your preferred charity
  • What happens if things go wrong for the charity you select
  • Recent enforcement actions

Davis & Gilbert has arranged for a 20% registration discount for clients and friends of the firm. To take advantage of the promotional rate, please click here to register. For more information please visit the PLI website.