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2014 Advertising Week: Buyers Beware!
Wednesday, October 1, 2014

Ronald R. Urbach, Chairman of the firm and Co-chair of the Advertising, Marketing and Promotions Practice Group, will participate in a panel session discussing how technology has impacted the media buyer’s market presented by the Wall Street Journal at Advertising Week 2014.

Advances in technology have obscured the media buying process. Today, many marketers have big concerns about the transparency of their media buys. This panel explores ad viewability, ad fraud, the rise of bot traffic and the murky ecosystem of programmatic ad buying.

Featuring

  • Mike Shields, Senior Editor, CMO Today (Moderator)
  • Ron Urbach, Chairman, Davis & Gilbert LLP
  • Tony Haile, CEO, Chartbeat
  • Rob Norman, Chief Digital Officer Global, GroupM

For more information, or to register, please visit the Advertising Week website.