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Brand Activation Association Webinar: Managing the Legal and PR Risks in Social Media
September 23, 2014

Allison Fitzpatrick, Davis & Gilbert Advertising, Marketing & Promotions Partner, and Matthew E. Smith, Davis & Gilbert Advertising, Marketing & Promotions Associate will co-host a webinar presented by BAA titled “Managing the Legal and PR Risks in Social Media.”

Ms. Fitzpatrick and Mr. Smith will discuss how to minimize legal and PR risks when promoting products or services on social media. They will also share practical tips to keep on the right side of the law when blogging, tweeting, posting and running promotions on social media sites, including Facebook, Twitter, Instagram and Pinterest.

The session will cover:

  • How to craft social media policies to protect your company from liability
  • How to avoid copyright infringement claims on social media
  • What you must do to comply with the FTC Endorsement Guides
  • How to make proper disclosures in social media
  • How to run a sweepstakes, contest or promotion on social media, including on Facebook, Twitter, Instagram and Pinterest

For non-members, Davis & Gilbert has arranged complimentary registration. To take advantage of this complimentary registration, please email Liz Miner.

For more information, please visit the Brand Activation Association website.