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Law Seminars International: Licensing IP and Technology Conference
August 21-22, 2014

Joseph J. Lewczak, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak during a session titled, “Big Data and Behavioral Advertising: Transactions Involving the Collection, Aggregation, Use and Licensing of Consumer Information.” Mr. Lewczak will discuss trade organization rules for behavioral advertising, enforcement mechanisms and what to expect from those organizations.

For more information, or to register, visit the LSI website.