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Social Media Benchmarking Group Webinar
June 3, 2014

Allison Fitzpatrick, Davis & Gilbert Advertising, Marketing & Promotions Partner, will present a webinar titled, “Legal and Practical Tips for Conducting Social Media Promotions.” Ms. Fitzpatrick will discuss, among other issues:

  • Structuring sweepstakes, contests and other promotions on social media
  • Applying the FTC Endorsement Guides to social media promotions
  • Mitigating risks of user-generated content (UGC) promotions
  • Running hashtag promotions and aggregating content via hashtags
  • Administering a surprise and delight promotion without running afoul of the sweepstakes laws