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American Conference Institute’s 5th Advanced Legal Summit on Food & Beverage Marketing & Advertising
July 29-30, 2014

Allison Fitzpatrick, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak during a session titled “How to Mitigate Liability When Using Social Media for Food Advertising, Sweepstakes, Promotions.” Allison and her co-presenter will discuss how to administer sweepstakes, contests and other promotions on social media platforms, such as Facebook, Twitter, Instagram, Pinterest and Vine. They will also address the risks of using photos, images, tweets and other content taken from social media, and the steps marketers should be taking to ensure claims on the internet are accurately portraying their product information.

In addition, they will also focus on marketer’s responsibilities under the FTC’s revised Endorsement and Testimonial Guides, the importance of drafting a comprehensive and actionable social media policy for bloggers, employees and affiliates, and how to make appropriate disclosures on social media platforms, including Twitter.

Davis & Gilbert has arranged a $200 discount for clients and friends. To take advantage of this promotional rate, please use priority service code “S” when registering online. For more information or to register, visit ACI’s website.