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ADTHINK IV | Emerging Tech in Advertising
March 18, 2014

Davis & Gilbert is once again a proud sponsor of the AdThink program “Emerging Tech in Advertising” presented by The Advertising Club of New York and Advertising Redbooks to be held in New York City on March 18.

During this program, a panel of experts will evaluate four hand-selected start-ups with cutting edge solutions. In rapid-fire rounds, these industry leading panelists will assess each business, ask the tough questions and provide insightful feedback. Opening remarks will be provided by Richard S. Eisert, Davis & Gilbert Advertising, Marketing & Promotions Partner. Panel speakers and start-ups for this program are:

Panel Speakers

  • Janet Balis – Partner / CRO, Betaworks
  • Jon Bond – Chief Tomorrist, Tomorrow LLC
  • Alex Morrison – SVP / Head of Digital Marketing, Grey Group
  • Nihal Mehta (Moderator) – Founder/Chairman, LocalResponse; General Partner, Eniac Ventures

Start-Ups

  • ListenFirst Media – Leveraging aggregated internal and external data for brands to make sense of it, predict outcomes and optimize performance
  • RockerBox – Hyper display targeting. In real time. Determines users' intent/action based on immediate browsing history
  • ViralGains – Viral marketing platform used by agencies and brands to build audiences and maximize social engagement for online video content
  • Vistar Media – Location-based ad technology company that is changing how the world buys and sells mobile and digital out-of-home media

Agenda

6:30p.m. – Registration/Networking
6:45p.m. – Introductions and Pitches
7:40p.m. – Panelist Roundtable
8:00p.m. – Program Concludes/Networking Continues 

This program is targeted to advertising and marketing executives, media and publishing innovators, and budding entrepreneurs.

For more information, or to register, please visit the website.

Play Video

Richard S. Eisert, D&G Advertising, Marketing & Promotions Partner, Interviewing Technology Start-Ups and Panelists on the Issues They Are Facing