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AgCatalyst Conference
September 26-27, 2013

Joseph J. Lewczak, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak during a session titled, “Legal Risks in Social Media and How to Mitigate Them.” Mr. Lewczak will discuss, among other issues:

  • FTC Guidelines governing online reviews and endorsements, including recent FTC actions that have focused on the use of social media and online marketing
  • Best practices related to monitoring the activities of spokespersons, affiliate marketers, bloggers, and other vendors
  • How to minimize your legal risk while maximizing the benefits of social media as a marketing or advertising tool
  • Incorporating social media into your sweepstakes or contest
  • How to avoid infringing third party rights in social media

For more information, or to register, visit the website.