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PR News Webinar: Social Media Do’s and Don’ts for Regulated Industries
July 11, 2013

Allison Fitzpatrick, Davis & Gilbert Advertising, Marketing & Promotions Partner, will present at a PR News webinar titled, “Social Media Do’s and Don’ts for Regulated Industries.” Ms. Fitzpatrick and her co-presenters will share social media best practices for organizations in the financial, healthcare, pharmaceutical and government fields. They will discuss, among other issues:

  • The necessity and advantages of communicating with audiences on social networks
  • Insuring compliance with the laws governing your industry when using Twitter, Facebook and other social networks on behalf of your organization
  • Balancing the need to minimize liability against the opportunity to build new audiences
  • Establishing and communicating social media policies
  • Developing a rapid in-house approval process for social media posts, particularly for times of crisis
  • How to connect your social media activity with the goals of your organization

For more information about this event, visit the event website.