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New York State Bar Association IP Section Program
June 25, 2013

Davis & Gilbert will host a NYSBA Intellectual Property Section program titled “Social Media Risks and How to Mitigate Them” in our offices. Joseph J. Lewczak, Davis & Gilbert Advertising, Marketing & Promotions Partner will present.

Mr. Lewczak and his co-presenters will discuss, among other issues:

  • FTC Guidelines governing online reviews and endorsements, including recent FTC actions that have focused on the use of social media and online marketing
  • Best practices related to monitoring the activities of spokespersons, affiliate marketers, bloggers, and other vendors
  • How to minimize your legal risk while maximizing the benefits of social media as a marketing or advertising tool
  • Incorporating social media into your sweepstakes or contest

This program is for in-house attorneys only. For more information, or to register for this program, please visit the NYSBA website.