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FX Conferences Teleconference: Environmental Marketing Claims – It’s Not Easy Being Green
February 5, 2013

Matthew E. Smith, Davis & Gilbert Advertising, Marketing & Promotions Associate, will present a teleconference hosted by FX Conferences titled, “Environmental Marketing Claims – It’s Not Easy Being Green.”

Mr. Smith will discuss important considerations when structuring environmental marketing claims in today’s regulatory environment and the special concerns in trying to control “green” messaging over various media, including on packaging and in social media. Some of the issues to be addressed include:

  • General considerations when developing an environmental benefit claim
  • How to properly substantiate your “green” claim
  • How to qualify a green claim
  • What types of environmental claims should never be used
  • Knowing how to decide which claims to make in which media

Davis & Gilbert has arranged a $50 discount for clients and friends of the firm. To take advantage of this promotional rate, please use code “fxcdg13013”when registering.

For more information, visit the event website.