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34th Annual PMA Conference
November 12 – 14, 2012

Davis & Gilbert is a proud Platinum Sponsor of the 34th Annual Promotion Marketing Association Conference in Chicago. 

Ronald R. Urbach, Chairman/Co-Chair of the Advertising, Marketing & Promotions Group, will give a presentation titled, “Today's Consumer & Consumer Marketplace.”  Mr. Urbach will discuss what happens when changes in the law and regulatory action intersect with changes in technology and media.

Joseph J. Lewczak, Advertising, Marketing & Promotions Partner, will speak during the session, “How Not to Go Wrong with Your Marketing.”  Mr. Lewczak and his co-panelists will discuss legal issues that arise with sweepstakes, contests, coupons, rebates and other promotional devices including social media.

Allison Fitzpatrick, Advertising, Marketing & Promotions Partner, will host a spotlight session titled, “Spotlight on Advertising, IP and the New Media” where she will discuss the unique legal issues that arise in advertising and marketing in the digital age with respect to social media (Facebook, Twitter and Pinterest) and mobile. 

Matthew E. Smith, Advertising, Marketing & Promotions Associate, will host an expert roundtable titled, “Green Marketing in a Social World.”  Mr. Smith will discuss important considerations when structuring environmental marketing claims in today’s regulatory environment and the special concerns in trying to control “green” messaging over social media. 

 

D&G Chairman, Ron Urbach and FTC Commissioner, Julie Brill were featured on Reuters' Jumbotron in Times Square following their presentation at the 34th Annual PMA Marketing Law Conference.