Council of Public Relations Firms: Enhancing Agency Value: A Workshop for Independent Agency Principals
June 13, 2012
June 13, 2012
Brad Schwartzberg, Co-chair of the Corporate Practice Group, will participate in the Council of PR Firms' Enhancing Agency Value Workshop.
Mr. Schwartzberg and his co-presenter, Alex Halbur of Option A, will share insights about assessing and improving agency value. This will be followed by an exercise in which participants work in teams on a scenario involving a hypothetical agency to identify factors that add to or detract from the value of the hypothetical firm.
Some of the issues to be addressed include:
- Why it makes sense to enhance agency value regardless of your future plans
- What buyers look for when assessing agencies
- How to enhance agency performance and profitability
- How to recognize the red flags that make it tough to maximize value
In addition, Michael Lasky, Chair of the Public Relations Law Practice Group will participate as a facilitator.
For more information, or to register for this program, please visit the Council of PR Firm's website.
