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Council of Public Relations Firms: Enhancing Agency Value: A Workshop for Independent Agency Principals
June 13, 2012

Brad Schwartzberg, Co-chair of the Corporate Practice Group, will participate in the Council of PR Firms' Enhancing Agency Value Workshop.

Mr. Schwartzberg and his co-presenter, Alex Halbur of Option A, will share insights about assessing and improving agency value.  This will be followed by an exercise in which participants work in teams on a scenario involving a hypothetical agency to identify factors that add to or detract from the value of the hypothetical firm.

Some of the issues to be addressed include:

  • Why it makes sense to enhance agency value regardless of your future plans
  • What buyers look for when assessing agencies
  • How to enhance agency performance and profitability
  • How to recognize the red flags that make it tough to maximize value

In addition, Michael Lasky, Chair of the Public Relations Law Practice Group will participate as a facilitator.

For more information, or to register for this program, please visit the Council of PR Firm's website.