April 19, 2012
On April 19, Joseph J. Lewczak, Davis & Gilbert Advertising, Marketing & Promotions Partner, will present at a PMA webinar titled "Ambush Marketing - What Every Marketer Needs to Know." Mr. Lewczak will discuss what every marketer should be doing to protect their marketing campaigns and what they can do to ensure their promotions comply with the law. He will:
- Explore the definition of Ambush Marketing campaigns
- Discuss laws that exist to protect events and their paying sponsors
- Explain the boundaries over which non-paying sponsors should not pass
- Provide examples and discussion of Ambush Marketing
For non-members, Davis & Gilbert has arranged complimentary registration. To take advantage of this complimentary registration, please use code "dgwebinar" when registering.
For more information about this webinar, visit the PMA website.