April 26, 2012
Allison Fitzpatrick, Davis & Gilbert Advertising, Marketing & Promotions Partner, will present a teleconference hosted by FX Conferences titled, "Managing Legal and PR Risks in Social Media."
Ms. Fitzpatrick and her co-presenter will advise marketers on what they can do to minimize PR and legal risks when promoting themselves and their products/services in social media. Some of the issues to be addressed include:
- Implications of FTC endorsement guides on social media
- How to effectively make disclosures in social media
- Why marketers need a social media policy and what to include
- What marketers are doing in order to comply with the FTC Endorsement Guides
- Running a sweepstakes contest or promotion on social media, including on Facebook or Twitter
Davis & Gilbert has arranged a $50 discount for clients and friends of the firm. To take advantage of this promotional rate, please use code "dglaw0120426" when registering.
For more information, visit the event website.