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FX Conferences Teleconference: Managing Legal and PR Risks in Social Media
April 26, 2012

Allison Fitzpatrick, Davis & Gilbert Advertising, Marketing & Promotions Partner, will present a teleconference hosted by FX Conferences titled, "Managing Legal and PR Risks in Social Media."

Ms. Fitzpatrick and her co-presenter will advise marketers on what they can do to minimize PR and legal risks when promoting themselves and their products/services in social media.  Some of the issues to be addressed include:

  • Implications of FTC endorsement guides on social media
  • How to effectively make disclosures in social media
  • Why marketers need a social media policy and what to include
  • What marketers are doing in order to comply with the FTC Endorsement Guides
  • Running a sweepstakes contest or promotion on social media, including on Facebook or Twitter

Davis & Gilbert has arranged a $50 discount for clients and friends of the firm.  To take advantage of this promotional rate, please use code "dglaw0120426" when registering.

For more information, visit the event website.