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The Council of PR Firms and The Social Media Society Present: Igniting Opportunities - Measuring and Monetizing Social Media
April 25, 2012

Davis & Gilbert will host an invitation-only roundtable breakfast in our offices on April 25, presented by The Council of PR Firms and The Social Media Society.  The event, titled "Igniting Opportunities: Measuring and Monetizing Social Media" will be led by experienced, big-think facilitators who will share best practices on social media-related issues that impact a business's bottom line.

The program will open with a keynote address presented by Adam Lavelle, Chief Strategy Officer at iCrossing. This will be followed by two interactive discussions on measuring social media led by Rob Key, CEO/Founder of Converseon, and monetizing social media led by Chris Perry, President, Digital at Weber Shandwick.

Some of the issues to be discussed include:

Measuring Social Media

  • Measuring "engagement" across various social media platforms
  • Measuring activity of brand evangelists and advocates
  • Evaluating success within emerging social platforms

Monetizing Social Media

  • Pricing of agency services
  • Budgeting social media for success
  • The role of paid media in social programs

This event is by invitation only.