New York City Bar Association: Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance
May 4, 2012
May 4, 2012
Joseph J. Lewczak, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak at a NYCBA program during a session titled, "Social Media."
Mr. Lewczak will discuss:
- FTC Guidelines governing online reviews and endorsements, including recent FTC actions that have focused on the use of social media and online marketing
- Best practices related to monitoring the activities of spokespersons, affiliate marketers, bloggers, and other vendors
- How to minimize your legal risk while maximizing the benefits of social media as a marketing or advertising tool
- Incorporating social media into your sweepstakes or contest
Davis & Gilbert has arranged for a 15% discount for clients and friends. To take advantage of the promotional rate, please mention Joseph Lewczak's name when registering.
For more information, or to register, visit the NYCBA website.
