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New York City Bar Association: Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance
May 4, 2012

Joseph J. Lewczak, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak at a NYCBA program during a session titled, "Social Media." 

Mr. Lewczak will discuss:

  • FTC Guidelines governing online reviews and endorsements, including recent FTC actions that have focused on the use of social media and online marketing
  • Best practices related to monitoring the activities of spokespersons, affiliate marketers, bloggers, and other vendors
  • How to minimize your legal risk while maximizing the benefits of social media as a marketing or advertising tool
  • Incorporating social media into your sweepstakes or contest

Davis & Gilbert has arranged for a 15% discount for clients and friends. To take advantage of the promotional rate, please mention Joseph Lewczak's name when registering. 

For more information, or to register, visit the NYCBA website.