April 26, 2012
Litigating Right of Publicity Claims: From Arenas to Zooey - Recent Attempts to Expand Publicity Rights
As you may have seen in the media, there have been a string of recent litigations concerning right of publicity claims by celebrities and public figures, including Lindsay Lohan, Zooey Deschanel, Kim Kardashian and NBA star Gilbert Arenas. In light of these and other cases and with so many new marketing and media platforms using celebrity images, it is important for marketers and their agencies to know how to accurately evaluate the risk posed by the use of celebrities and public figures in marketing and promotional efforts.
This informative seminar will provide an update on right of publicity law with a focus on recent efforts by celebrities and public figures to expand their publicity rights and how content creators and providers have responded. This program will cover, among other things:
- How recent court decisions have evaluated right of publicity or related claims, such as false endorsement, in various contexts, including look-a-like and first-name claims as well as efforts by celebrities to prevent close acquaintances from free-riding on their fame
- How to assess damages arising out of right of publicity and related claims
- Effective defenses and settlement strategies
Registration and Breakfast: 8:30 - 9:00 a.m.
Seminar: 9:00 - 10:30 a.m.
Davis & Gilbert LLP
1740 Broadway, 19th Floor (between 55th and 56th Streets)
New York City
Cost: Free CLE Credits: 1.5
Target Audience: Senior Management, In-House Counsel and Marketing Executives
RSVP: April 19
Laurie Craig/ firstname.lastname@example.org / 646.673.8338