March 19 – 20, 2012
Allison Fitzpatrick, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak during the session "Facebook, Twitter, Groupon: Mitigating Liability in Social Media and Online Promotions" during ACI's 2nd Advanced Legal Summit on Food & Beverage Marketing & Advertising at the Westin Washington DC Center.
Ms. Fitzpatrick and her co-panelists will discuss:
- How to deal with disclosures in the online space
- Mitigating liability when engaging in online practices that might lure underage users
- How to properly engage customers through interactive fan pages and blogs
- Endorsements and testimonials - knowing when and how to use them
- Complying with CAN-SPAM requirements, particularly when utilizing a "tell a friend" campaign
Davis & Gilbert has arranged a $300 registration discount for clients and friends. To take advantage of the promotional rate, use "DG300" when registering.
For more information, visit ACI's website.