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Dietary Supplements Marketing: Substantiating Claims in Light of Recent FTC Actions
November 16, 2011

Stuart Lee Friedel, Davis & Gilbert Advertising, Marketing & Promotions Partner, and Jennifer B. Soussa, Davis & Gilbert Advertising, Marketing & Promotions Associate, will speak at a seminar titled, "Dietary Supplements Marketing: Substantiating Claims in Light of Recent FTC Actions" on November 16.  Mr. Friedel, Ms. Soussa and their co-speakers will discuss:

  • The legal aspects of making claims
  • Methods for substantiating claims
  • Guidelines for advertising dietary supplements
  • The ins and outs of designing advertising materials that comply with the new actions

This discussion will be followed by an interactive workshop that takes you through the development of a mock marketing campaign.

For more information, or to register, visit the website.