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New York State Bar Association Roundtable: Policing Your Brand on the Internet: How to Protect & Defend What Is Yours
November 7, 2011

Davis & Gilbert will host a Trademark Law Committee NYSBA Roundtable titled "Policing Your Brand on the Internet: How to Protect & Defend What Is Yours." This program will address recent developments and strategies concerning online trademark infringement and counterfeiting. 

Marc J. Rachman, Davis & Gilbert Intellectual Property Litigation Partner will moderate the roundtable.  Mr. Rachman and his co-panelists, John Ramsey (Corporate Counsel, Rosetta Stone Ltd.,) E.J. Hilbert (President, Online Intelligence,) and Jonathan Bloom (Counsel, Weil, Gotshal & Manges LLP) will discuss the following issues:

  • The use of AdWords and keywords in search engine advertising and the state of the current cases challenging the use of trademarks in these programs
  • How to track down the parties responsible for infringing Internet content and how to identify infringement schemes
  • How various brand owners address IP and counterfeiting issues in the Digital Age
  • Other cases of interest relating to IP infringement on the Internet

For more information, or to register for this program, please visit the NYSBA website.