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2011 Advertising Week 8: Testimonial Claims in Social Media Platforms
October 6, 2011

Joseph J. Lewczak, Davis & Gilbert Advertising, Marketing & Promotions Partner, will present during a session titled "Testimonial Claims in Social Media Platforms" during Advertising Week 8 in New York City.  Mr. Lewczak and his co-presenters will discuss the legal ramifications of testimonials in social media, and creative challenges involved in effectively using consumer, expert and celebrity testimonials to connect with your target audience and create greater brand awareness.

For more information or to register for Advertising Week, visit the website