November 15 – 16, 2011
Davis & Gilbert is a proud Platinum Sponsor of the 33rd Annual Promotion Marketing Association Conference in Chicago.
Ronald R. Urbach, Chairman/Co-Chair of the Advertising, Marketing & Promotions Group, will give a presentation titled, "Brave New World: Exploring the Rapidly Changing Commercial and Legal Landscape." Mr. Urbach will discuss recent developments in technology and consumer behavior and what the new environment means to businesses today, as well as the fundamental principles to help guide marketing and promotions strategies through these inevitable changes.
Joseph J. Lewczak, Advertising, Marketing & Promotions Partner, will moderate the session, "All The World's A Stage - Ambush Marketing." Mr. Lewczak and his co-panelists will discuss the legal issues involved with engaging in, and defending against, ambush marketing in the United States and abroad.
Allison Fitzpatrick, Advertising, Marketing & Promotions Partner, will host an expert roundtable titled, "Mechanics of Conducting Social Media Promotions" where she will discuss how to conduct a sweepstakes or contest on social media platforms, including Facebook, Twitter, and YouTube.
As a Platinum Sponsor of this conference, Davis & Gilbert has arranged a $100 discount for clients and friends. To take advantage of this promotional rate, please use the code "dglawguest2011" when registering online.
For more information or to register, visit PMA's website.