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Promotion Marketing Association Webinar: Branded Content on the Digital Frontier
February 10, 2011

James L. Johnston, Advertising, Marketing & Promotions Partner, will present a webinar hosted by the Promotion Marketing Association titled, "Branded Content on the Digital Frontier" on Thursday, February 10, 2011 from 2:00 - 3:00 p.m. EST.

The webinar will explore the way in which developing digital platforms are being used to create and distribute branded content, as well as the legal and regulatory challenges these platforms pose for agencies and marketers alike.  This webinar will also cover:

  • Control and ownership of branded content in a digital environment
  • The rise of nonlinear/distributed content as an integral component of branded content
  • How digital platforms such as social media are being used to develop branded content
  • How user-generated and crowd-sourced content are affecting the creation of branded content
  • What the FTC's endorsement/testimonial guidelines mean for branded content
  • The challenges of clearing third party elements in branded content

As a friend of Davis & Gilbert, you can register for the webinar at no cost.  When registering, use the code "dgwebinar".

For more information or to register for this webinar visit: http://www.pmalink.org/events/event_details.asp?id=142722