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American Conference Institute’s 9th Expert Guide to Advertising, eMarketing & Promotions for the Pharmaceutical Industry
March 14 – 15, 2011

Stuart Lee Friedel, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak on a panel titled, "Truth in Drug Advertising: Avoiding Consumer Fraud and False Advertising Allegations" at the American Conference Institute's 9th Expert Guide to Advertising, eMarketing & Promotions for the Pharmaceutical Industry at The Union League in Philadelphia, PA.  The session will be held on March 14 from 1:45 - 3:00 p.m.  Mr. Friedel and his co-panelists will:

  • review claims and evaluate what triggers the FDA's warning letters,
  • address the FDA's reasoning when reviewing allegedly improper ads, and
  • discuss what ads the FTC will consider unfair and deceptive.

Davis & Gilbert has arranged a $200 registration discount for clients and friends.  To take advantage of the promotional rate, use "764L11.S" when registering online or by phone. If you register by Friday, February 11, you will receive the "early bird" rate (a total of a $400 discount).

For more information visit: http://www.americanconference.com/pharma_bio_lifescience/pharmaadvertising.htm