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Marketing - The Mobile Channel
March 31, 2008

Gary Kibel, Davis & Gilbert partner, will be the moderator on a panel titled “Managing the Sale of Mobile Content.”

This panel will take place on March 31, 2008 from 1:45 p.m. - 2:30 p.m. This session will explore the essential components of selling content most critical to sustainability including what makes certain content easier to sell in bundles versus a la carte, the use of analytics to customize content, and how discovery can hinder the process.

Registration Information: www.ctiawireless.com/events