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PRSA Counselors Academy 2010 Spring Conference
May 21-23, 2010

Michael C. Lasky, Davis & Gilbert Public Relations Chair, will speak at a session titled "Is Social Media the New "Wild West?"" during the PRSA Counselors Academy Spring Conference, Looking Up: Lessons and Conversations to Move Your Business Forward on May 21-23, 2010 in Asheville, N.C.  Mr. Lasky's session will take place on Saturday, May 22 from 1:00 p.m. - 2:30 p.m. 

Mr. Lasky will explore the best practices for public relations firms adopting social media guidelines for its employees in connection with client projects and when acting on their own behalf, and whether or not a firm can set ground rules in this brave new world without inhibiting its potential.  The session will also discuss if the online realm is a lawless place, or if it is a more regulated environment than most executives imagine. Special attention will be given to the new Federal Trade Commission Guides that apply to public relations firms and their clients in dealing with bloggers.

For more information: http://www.prsa.org/Conferences/CounselorsAcademy/program.html

*Davis & Gilbert is a conference sponsor