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Promotion Marketing Association Webinar: Everything You Need to Know About Behavioral Advertising
December 8, 2009

Davis & Gilbert Advertising, Marketing & Promotions Partners, Gary Kibel and Richard Eisert will present a webinar hosted by the Promotional Marketing Association, titled, "Everything You Need to Know About Behavioral Advertising," on December 8, 2009 at 2:00 p.m. EST.

This webinar will address the hottest issues and latest developments that have altered the legal landscape and best practices for online behavioral advertising including:

  • FTC Online Behavioral Advertising Principles
  • Industry self-regulatory guidelines
  • Developments in federal / state legislation
  • Best practices for notice and choice for consumers
  • Privacy issues and concerns
  • Recent enforcement actions, and the challenges facing businesses using behavioral models today

To register for the webinar CLICK HERE