October 6, 2009
Gary A. Kibel, Davis & Gilbert Advertising, Marketing & Promotions Partner, will moderate a panel titled, "Mobile Search: A Driving Force," as part of CTIA Wireless I.T. & Entertainment 2009 Conference on October 6 at the San Diego Convention Center in San Diego, California.
The session will take place on October 6 from 1:45 p.m. - 3:00 p.m.
Mr. Kibel and his fellow panelists will discuss how mobile phones today serve as a new, geo-targeted, highly social media that provide subscribers with the means to find people, places and products of interest. In this session, the panel will focus on the changes that are underway in the mobile search market with the emergence of off-portal and on-device search and explore the key drivers for the growth of mobile advertising. They will also consider the cost-per-click-through and the total number of searches that are ad supported by the different search strategies including local, on portal, off portal and the newly emerging- on device. Lastly, the panel will include planning assumptions that support business development and product definitions that are in line with reasonable revenue expectations.
For more information: http://www.wirelessit.com/events/event_details.cfm?calID=897