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ACI: Advertising Law
May 28-29, 2008

Ronald R. Urbach, Davis & Gilbert partner, will be participating on a panel titled “Becoming a Mean, Green, Advertising & Marketing Machine - New Challenges and Increased Corporate Responsibilities When Federal and State Guidelines Evolve to Become Laws.”

This panel will take place on May 29, 2008 from 11:15 a.m. - 12:30 p.m. This panel will present what prompted the FTC to hold a green marketing workshop and what this means for the way green claims are made. Incorporating the Green Guides into your advertising and marketing practices and developing a checklist to ensure that the company avoids claims that will trigger regulatory scrutiny, ensure full knowledge of specific state laws and their environmental claims requirements and review claim substantiation processes for green-related claims.

Registration Information: TO CLIENTS AND FRIENDS OF DAVIS & GILBERT: Take advantage of our friend-of-the-firm discount and receive $200 off the full registration fee. Please note: The D&G discount cannot be combined with any other discount. www.americanconference.com/advertisinglaw