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NAD Annual Conference 2009
October 5 - 6, 2009

Ronald R. Urbach, Davis & Gilbert Advertising, Marketing & Promotions Partner/Co-Chair, will speak at a session titled, "When Your Consumers Become Your Marketing Team: The Risk and Rewards of User Generated Content," during the NAD Annual Conference 2009, October 5 - 6 in New York, New York.  This session will take place on October 5, 2009 from 4:45 p.m. - 5:30 p.m.

The session will examine the legal and ethical challenges related to the explosion in user-generated content (UGC).  Mr. Urbach and his fellow panelists will offer unique insights on developing an effective campaign with UGC, share with you innovative new technologies that get the consumer involved and keep your audience engaged; and inform you of the legal pitfalls when using UGC. 

For more information: http://www.narcpartners.org/events/conference/event.aspx

 

*Davis & Gilbert is a conference sponsor