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Affiliate Summit East 2009
August 8-11, 2009

Gary A. Kibel, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak as part of a panel titled, "Managing Privacy & Maximizing Data in Affiliate Marketing,” at the Affiliate Summit East 2009, August 8-11, 2009 in New York City.

The session will take place on Monday, August 10 from 2:00 p.m. - 3:00 p.m.

Successful affiliate marketers, and all interactive marketers for that matter, rely upon detailed and timely data regarding the performance of their campaigns online. Mr. Kibel will discuss how such data can in turn be used for behavioral advertising and to otherwise monetize such information. However, whenever dealing with data (especially personally identifiable information) it is imperative that a company have proper systems in place and observe the complex web of legal requirements regarding privacy and data security.

For more information: http://www.affiliatesummit.com/