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CTIA Wireless Internet Caucus Leadership Council
July 8, 2009

Gary A. Kibel, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak as part of the Brand Agency Panel during the CTIA Wireless Internet Caucus Leadership Council in New York City.

The session will take place on Wednesday, July 8 from 3:20 p.m. - 5:00 p.m.

Mr. Kibel and his fellow panelists will share insights into building successful mobile campaigns that drive consumer interaction for their clients.  Topics will include measuring campaign success, leveraging available metrics, and achieving reasonable ROI.  They will also address the various impediments that are preventing more wide-spread adoption of mobile campaigns by their clients.