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2009 NAB Show: Advertising Innovations Summit
April 18-23, 2009

James L. Johnston, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak at a session titled, "Brand Focus: Redefining Gatorade," during the 2009 NAB Show: Advertising Innovations Summit in the Las Vegas Convention Center, Las Vegas, Nevada.

This session will take place on April 21, 2009 from 11:15 a.m. - 12:00 p.m.

Mr. Johnston and his co-presenters will discuss what is G? As Gatorade reinvents the hydration category once again, it will be connecting with consumers in new and innovative ways. One of these ways is through original and exclusive content offered at MissionG.com. In this case study, the creative forces behind MissionG will discuss the challenges and opportunities this new platform offers and the role MissionG plays in Gatorade's larger branding strategy.

For more information:
http://www.nabshow.com/default.asp