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ACI: 3rd Annual Advertisers' and Marketers' Regulatory Summit
June 25-26, 2009

Ronald R. Urbach, Davis & Gilbert Advertising, Marketing & Promotions Partner/Co-Chair, will speak at a session titled,  "Responsible Green Marketing - Engaging in Green Advertising While the Industry Awaits Changes to the Green Guides," during ACI's 3rd Annual Advertisers' and Marketers' Regulatory Summit at the Park Hyatt Washington, Washington, DC.

The session will take place on June 25, 2009 from 4:00 p.m. - 5:00 p.m.

Mr. Urbach and his co-presenters will discuss:

  • Important updates from the FTC carbon offset workshop - reinforcing the key guiding principals for future regulation

- distinctions between benefits of product, package, and service
- dangers in overstatements of environmental attributes
- comparative green claims
- general environmental benefit claims

  • Navigating the advertising waters of the green movement: avoiding liabilities in a developing area of regulatory governance

- possibilities of a regulatory backlash
- fraud and deceptive advertisement considerations
- self-regulatory green standards

  • Changes to the ten-year old guidelines - a look into the future at new standards

For more information: http://www.americanconference.com/advertising_marketing/Advertisers__and_Marketers__Regulatory_Summit.htm?PageMode=Search