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March 10, 2009

Gary Kibel, Davis & Gilbert Advertising, Marketing, & Promotions Partner, will be speaking at a session titled, "Marketing Tools for a Tight Economy: Using the Web to Market Efficiently and Effectively," at the NY/IABC Event in the PricewaterhouseCoopers Auditorium, New York.

This session will take place on March 10, 2009 from 6:00 p.m. - 8:00 p.m.

The panel will discuss how to maximize your company's existing websites to develop new business opportunities while reducing costs.  The panel will address such topics as:

  • Analyzing your website's deficiencies as they relate to account management and allocation of expenditures
  • Re-envisioning web marketing as a 2-Way exchange, not a 1-Way broadcast
  • Targeting your audience, prospects and clients through the web
  • Competitor intelligence [how to research, analyze and learn from competitor websites]
  • Transitioning advertising from print and direct-mail to the web
  • Developing new advertising, marketing, internal communications, through the web
  • Balancing web design Vs. writing design Vs. user-friendliness
  • Compliance: re-designing your site in concert with compliance

For more information: http://www.nyiabc.com/events/2009/ev031009.htm