Ronald R. Urbach is Co-Chair of the Advertising, Marketing and Promotions Group and head of the Intellectual Property; Entertainment, Publishing and Media; and New Media Groups of Davis & Gilbert LLP. His clients include numerous multinational, national and regional advertising agencies, including those agencies that are viewed as being the top creative agencies in the world. Agency clients include the full range of below the line agencies from promotion, direct marketing, telemarketing, public relations, health care, interactive, event and other businesses. Some of the largest advertisers and marketers in many different product categories are his clients, including those in the automotive, telecommunications, wireless communication, video games, consumer electronics, publishing, membership services, cable television, entertainment, internet, alcoholic beverages, magazines and travel sectors.

Mr. Urbach is considered one of the country's top advertising, promotion and marketing lawyers. He represented the American Association of Advertising Agencies, the American Advertising Federation and the Association of National Advertisers in the filing of an amicus brief before the U.S. Supreme Court in Nike v. Kasky, a First Amendment commercial speech case concerning a corporation's right to speak freely on matters of public concern and one of the most watched and anticipated free speech cases in the last 20 years.

Mr. Urbach regularly counsels his clients on all aspects of the law in the creation, production and distribution of advertising, marketing and promotional materials. Not only are the Federal, state and local laws that generally apply to advertising, marketing and promotion considered, but the laws and regulations unique to a specific product category or industry. From broadcast clearance of advertising materials, review of advertising copy, analysis of marketing programs, and the application of intellectual property laws and rights of privacy and publicity, Mr. Urbach’s practice covers every applicable issue and area. A substantial portion of his practice involves the negotiation and drafting of all types of contracts and agreements, including agency client, promotion, joint marketing, sponsorship, talent, music and licenses. Mr. Urbach’s practice and expertise involves appearing before Federal and local regulatory agencies - the Federal Trade Commission, state Attorneys General, and other Federal, state and local agencies that have jurisdiction over advertising, marketing and promotions. He has handled many of the most critical advertising and marketing practice cases in recent years, a number of which were joint FTC and/or multistate actions.