Partner, Advertising, Marketing and Promotions; Intellectual Property; New Media; Entertainment, Media and Publishing
Richard Eisert practices in the Advertising, Marketing and Promotions group, the Intellectual Property group and the New Media group of Davis & Gilbert. Mr. Eisert's clients include new media and technology companies, traditional publishing entities, advertisers, and advertising agencies.
Mr. Eisert's traditional advertising/marketing law practice includes the review of advertising copy, advising with regard to issues such as claim substantiation, false advertising and related intellectual property and privacy/publicity issues, and negotiating and drafting a broad array of contracts, including agency/client agreements, media buying agreements, sponsorship agreements and strategic alliances. In the new media area, his practice includes drafting and advising on contracts related to worldwide web sites, on-line advertising and commerce, and multimedia, software and technology licensing. His practice also includes advising on specific legal/regulatory issues that affect e-commerce, including privacy and the enforceability of electronic transactions. In the intellectual property arena, he advises on the protection, maintenance, and licensing of copyrights, trademarks, patents and trade secrets. He also advises clients with respect to litigations and regulatory proceedings that arise in the advertising/intellectual property arena and performs transactional due diligence and transfers of intellectual property in conjunction with corporate transactions such as mergers, acquisitions, financings, and securities offerings.
He has spoken at national legal seminars relating to the advertising industry and licensing intellectual property, and been involved in several initiatives to standardize legal terms for conducting business on the Internet.
Mr. Eisert served as a Law Clerk to the Hon. William C. Conner, in the Federal District Court for the Southern District of New York.
EDUCATION
Harvard University, J.D., with Honors, 1991 and B.A., magna cum laude, Phi Beta Kappa, 1988
Editor-In-Chief of the Harvard Journal of Law & Technology
CONTACT
(212) 468-4863
reisert@dglaw.com