ASHIMA A. DAYAL
Partner, Intellectual Property; Advertising, Marketing and Promotions; Entertainment, Media and Publishing

Ashima Dayal's practice concentrates on advising the firm's advertising, media and entertainment clients on all aspects of copyright, trademark and right of publicity law. Ashima has considerable experience resolving complex issues and disputes raising false advertising, unfair competition, misappropriation of idea, defamation, e-commerce and contract concerns, and she regularly participates in litigation and other adversarial proceedings related to these areas of law. Ashima also counsels clients on entertainment union and guild issues pertaining to television, radio and Internet advertising.

Ashima negotiates, drafts and reviews a wide array of agreements on both the advertiser and advertising agency sides, including licenses for use of entertainment, fine art and literary materials, production agreements, talent agreements, sponsorship agreements, agency/client agreements and contracts in the new media field.

Ashima was an associate in the intellectual property practice group of Debevoise & Plimpton from 1996-2001, where she argued before the Southern District of New York and the Second Circuit Court of Appeals.

Prior to becoming an attorney, Ashima was an entertainment publicist at the Fox Broadcasting Company and at the New York office of Baker Winokur Ryder Public Relations.

EDUCATION
Columbia Law School, J.D., 1996
James Kent Scholar (1995-1996), Harlan Fiske Stone Scholar (1993-1994, 1994-1995)
Columbia Law Review, Senior Editor

Columbia College, B.A., 1989

ARTICLES/SPEECHES
Panelist, American Conference Institute’s Advertising Law For the Pharmaceutical Industry conference, January 2007

Panelist, The Canadian Institute's Advertising and Marketing Law conference, January 2006

Co-author, “Properly Preparing For a New Case,” Entertainment And Media Law Client Strategies, 2007

Co-author, “Avoiding Legal Pitfalls,” Critical Briefings For The Business Of Persuasion, May 2005

Co-author, “Copyright Registration and Damages For Infringement Of Photographs,” Intellectual Property & Technology Law Journal, April 2005


CONTACT
212-468-4912
adayal@dglaw.com