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Vejay G. Lalla is a partner in the Entertainment, Media & Sports; Digital Media, Technology & Privacy; Advertising, Marketing & Promotions and Intellectual Property Practice Groups of Davis & Gilbert.

In the entertainment field, Mr. Lalla represents and counsels a wide array of entertainment and media companies, cable companies, luxury brands, producers, production companies, and individual talent such as writers, producers, directors, musicians, and other talent.  He has extensive experience negotiating production and distribution agreements for scripted and non-scripted reality television series and motion pictures (both in the United States and abroad), acquisition agreements, co-finance and co-production agreements, format rights and license agreements, digital content production agreements for branded and unbranded content, and product placement and product integration agreements. 

In the advertising field, Mr. Lalla's practice involves counseling the leading advertising agencies and their holding companies, media buying agencies, social media and digital agencies, and advertisers in negotiating complex agreements, including agency-client agreements, and agreements with respect to public relations, co-marketing, strategic alliance, sponsorship, barter, trade credit, media planning and buying, talent (both union and non-union), and a variety of publishing agreements including collaboration, publisher, and literary representation agreements.  He has also negotiated a variety of video game agreements including in-game advertising placement and development agreements, and has counseled video game publishers with respect to in-game copyright and other intellectual property clearance matters.  He also has considerable experience in negotiating a variety of new media and technology agreements, including digital content, music licensing and distribution, as well as interactive and wireless agreements including mobile SMS and WAP agreements, software, hardware, and other technology related licenses.

Mr. Lalla also counsels clients with respect to rights of privacy and publicity, behavioral targeting and data security issues, website and social media terms and conditions and privacy policies, review of advertising copy including for regulatory, endorsement, false advertising, and intellectual property issues, sweepstakes and contests and other complex domestic and international promotions. In addition, he has considerable experience in marketing, branding and licensing of copyrights and trademarks, as well as the clearance, protection and registration of trademarks and copyrights.  He has represented clients in the entertainment, fashion, luxury goods, pharmaceutical and financial services industries. 

Mr. Lalla has been recognized by The Legal 500 U.S. 2013 for his knowledge in the area of advertising and marketing. In addition, he has been selected as a Rising Star by New York Metro Super Lawyers in 2013 and 2014. Prior to joining Davis & Gilbert, he was the Director of Business and Legal Affairs at Lifetime Television. He was also previously an associate at Fross Zelnick Lehrman & Zissu, P.C. and Cowan Liebowitz & Latman.

REPRESENTATIVE ENGAGEMENTS

  • Represented Everyday Health, a media company and online content provider, in connection with both an Emmy-Nominated broadcast television series agreement which aired on ABC Television Network, and a content channel distribution agreement with YouTube for original programming.
  • One of the lead transactional attorneys who handled the intellectual property and music licensing due diligence in connection with the acquisition of MySpace by leading advertising network Specific Media.
  • Represented a famous ballet company and its principal dancers in connection with the production and development of a reality television series.
  • Represented a well known writer in connection with a ten-part documentary series development agreement with Oliver Stone's production company and a publishing agreement with Simon & Schuster.
  • Represented Harris Publishing, a leading magazine publisher, in negotiating an interactive agreement with 1633, S.A., a French mobile entertainment company, with respect to the licensing and distribution of branded content via mobile distribution and promoted on a cross-platform basis.
  • Represented international magazine publisher Maxim in the negotiation and drafting of a satellite radio channel production and license agreement with Sirius Satellite Radio.
  • On behalf of famous beer advertiser, negotiated and drafted a television license and media purchase agreement for a sports awards show with a major television studio, and negotiated production agreement for the production of the program.

SPEAKING ENGAGEMENTS

"Your Brand is Their Brand," Visual Revolution Summit Presented by Chute, November 5, 2014

"Emerging Tech in Advertising," AdThink V, July 22, 2014. Click here to view a video highlighting expert advice on advertising and privacy issues for technology start-ups.

"Content and Ownership Challenges for Start-Ups," Media Camp Ad Tech Accelerator Academy, a Turner/Warner Bros. Initiative, June 24, 2014

"The True North of Native Advertising," TAAN Worldwide Meeting, June 5, 2014

"Is the Future of Social One Big Native Ad? And, Vice Versa?" 2014 OMMA at Internet Week Program, May 20, 2014

DigitalFlash SMW Event: Tech Untangled Program, February 20, 2014

Keynote, "Back to the Future: A Review of the Most Important Social Media Related Legal Issues of 2013," MediaPost Social Media Insider Summit, January 29 – February 1, 2014

Judge, Creative Media Awards 2014

The Visual Word of Mouth,” Visual Revolution Summit, December 5, 2013

The New Storytelling: Social Media Content in Advertising,” South Asians in Media, Marketing and Entertainment Summit (SAMMA), September 27-28, 2013

User Generated Content 3.0 and Native Advertising,” Bloomberg BNA webinar, October 17, 2013

Can I Help You? Building a One True View of the Always on Customer,” MediaPost Brand Marketers Summit, June 19-22, 2013

DMA Innovation Awards 2013, Innovation Awards Judge

"Advertising and Fashion Web 3.0," New York County Lawyers’ Association Fashion Law Webinar, April 25, 2013

"Native Advertising: Is It as Natural As It Seems?," MediaPost’s Social Media Insider Summit, February 10-13, 2013

"Social Faceoff: Should Every Company Use Pinterest?" Direct Marketing Association’s 2012 Conference, October 13-18, 2012 

"The Data Debate: Does Consumer Data Provide More Interesting and Meaningful Experiences Online or Is It Just Scary?" Creative Week 2012, May 11, 2012

"Drowning in Data," MediaPost Email Insider Summit, April 25-28, 2012

"Careful, That Is A 'Louis Vuitton' – Trademark Use and Misuse in Movies and TV," Cardozo IP Society, March 8, 2012

"The Powers and Pitfalls of Using Social Media in Business," Infosys Edge webinar, February 13, 2012

"The Future Social Media: Transforming the Future of Marketing,"  3rd Annual South Asians in Media, Marketing and Entertainment Summit, September 26-27, 2011

"The Power and Pitfalls of Using Social Media in Business: Rules of the E-Road," Social Media Society, June 28, 2011

"Developing Digital Communities: Meet the Game Changers in Content, Social Media and Mobile," South Asian Media Association Summit, 2008

PUBLICATIONS

Co-Author, "Minors’ Suit Against Facebook is Dismissed as California Federal Court Upholds Facebook’s Terms & Conditions," D&G Advertising, Marketing & Promotions Alert, May 2014

Co-Author, "Avoiding Missteps On Social Media Platforms," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "IP, Disclosures and Consumer Expectations: Top Native Advertising Issues," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, ““Native” Advertising Grows — And So Does the FTC’s Interest,” D&G Advertising, Marketing & Promotions Alert, November 2013

Co-Author, "#Consent: What Marketers Should Consider When Using Hashtags in Campaigns," Council of Public Relations Firms, The Firm Voice, July 31, 2013

Author, "Is 'Native Advertising' Here to Stay?" MediaPost, March 5, 2013

Co-Author, "First NAD Action Involving Pinterest," D&G Advertising, Marketing & Promotions Alert, July 2012

Co-Author, "Facebook Settles "Sponsored Stories" Suit," D&G Advertising, Marketing & Promotions Alert, June 2012

Co-Author, "The Pinning Rules," MediaPost, March 26, 2012 

Co-Author, "Post-Google Buzz: Has Google+ Gotten Privacy Right?," MediaPost, September 26, 2011

Author, "Facebook's Sponsored Stories May Become Tales of Woe," Mediapost, July 28, 2011

Co-Author, "Marketing, Advertising, and Promotion," a chapter in Fashion Law: A Guide for Designers, Fashion Executives and Attorneys, published by Fairchild Books, 2009

Co-Author, "Emerging Issues in In-Game Advertising," Gamasutra, February 11, 2009

Co-Author, "Fundamentals of Copyright and Trademark Law on the Internet," CLE Seminar, Georgia 025094 (03), June, 2002

PRESS

Quoted, MediaPost,Native Ads: Thumbs Up, Or Thumbs Down?” by Eric Sass, March 1, 2014

Quoted, NPR, All Things Considered, "A Real-World Connection Between Video Games and Guns," by Sami Yenigun, April 29, 2013

Quoted, MediaPost.com, "Email Marketers Need To Focus On Privacy Compliance," by David Goetzl, April 26, 2012

Quoted, Mobile Marketer, "Industry Execs Speak Out on Future of Mobile," by Jordan Crook, August 27, 2009

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

New York State Bar Association, Entertainment and Arts Law Section,
New York City Bar Association
The Copyright Society of the U.S.A.
Social Media Society, Advisory Board Member

BAR ADMISSIONS

New York
New Jersey
U.S. District Court, Southern and Eastern Districts of New York

EDUCATION

Benjamin N. Cardozo School of Law, J.D., 2000
Boston University, B.A., 1997


REPRESENTATIVE ENGAGEMENTS

  • Represented Everyday Health, a media company and online content provider, in connection with both an Emmy-Nominated broadcast television series agreement which aired on ABC Television Network, and a content channel distribution agreement with YouTube for original programming.
  • One of the lead transactional attorneys who handled the intellectual property and music licensing due diligence in connection with the acquisition of MySpace by leading advertising network Specific Media.
  • Represented a famous ballet company and its principal dancers in connection with the production and development of a reality television series.
  • Represented a well known writer in connection with a ten-part documentary series development agreement with Oliver Stone's production company and a publishing agreement with Simon & Schuster.
  • Represented Harris Publishing, a leading magazine publisher, in negotiating an interactive agreement with 1633, S.A., a French mobile entertainment company, with respect to the licensing and distribution of branded content via mobile distribution and promoted on a cross-platform basis.
  • Represented international magazine publisher Maxim in the negotiation and drafting of a satellite radio channel production and license agreement with Sirius Satellite Radio.
  • On behalf of famous beer advertiser, negotiated and drafted a television license and media purchase agreement for a sports awards show with a major television studio, and negotiated production agreement for the production of the program.

SPEAKING ENGAGEMENTS

"Your Brand is Their Brand," Visual Revolution Summit Presented by Chute, November 5, 2014

"Emerging Tech in Advertising," AdThink V, July 22, 2014. Click here to view a video highlighting expert advice on advertising and privacy issues for technology start-ups.

"Content and Ownership Challenges for Start-Ups," Media Camp Ad Tech Accelerator Academy, a Turner/Warner Bros. Initiative, June 24, 2014

"The True North of Native Advertising," TAAN Worldwide Meeting, June 5, 2014

"Is the Future of Social One Big Native Ad? And, Vice Versa?" 2014 OMMA at Internet Week Program, May 20, 2014

DigitalFlash SMW Event: Tech Untangled Program, February 20, 2014

Keynote, "Back to the Future: A Review of the Most Important Social Media Related Legal Issues of 2013," MediaPost Social Media Insider Summit, January 29 – February 1, 2014

Judge, Creative Media Awards 2014

The Visual Word of Mouth,” Visual Revolution Summit, December 5, 2013

The New Storytelling: Social Media Content in Advertising,” South Asians in Media, Marketing and Entertainment Summit (SAMMA), September 27-28, 2013

User Generated Content 3.0 and Native Advertising,” Bloomberg BNA webinar, October 17, 2013

Can I Help You? Building a One True View of the Always on Customer,” MediaPost Brand Marketers Summit, June 19-22, 2013

DMA Innovation Awards 2013, Innovation Awards Judge

"Advertising and Fashion Web 3.0," New York County Lawyers’ Association Fashion Law Webinar, April 25, 2013

"Native Advertising: Is It as Natural As It Seems?," MediaPost’s Social Media Insider Summit, February 10-13, 2013

"Social Faceoff: Should Every Company Use Pinterest?" Direct Marketing Association’s 2012 Conference, October 13-18, 2012 

"The Data Debate: Does Consumer Data Provide More Interesting and Meaningful Experiences Online or Is It Just Scary?" Creative Week 2012, May 11, 2012

"Drowning in Data," MediaPost Email Insider Summit, April 25-28, 2012

"Careful, That Is A 'Louis Vuitton' – Trademark Use and Misuse in Movies and TV," Cardozo IP Society, March 8, 2012

"The Powers and Pitfalls of Using Social Media in Business," Infosys Edge webinar, February 13, 2012

"The Future Social Media: Transforming the Future of Marketing,"  3rd Annual South Asians in Media, Marketing and Entertainment Summit, September 26-27, 2011

"The Power and Pitfalls of Using Social Media in Business: Rules of the E-Road," Social Media Society, June 28, 2011

"Developing Digital Communities: Meet the Game Changers in Content, Social Media and Mobile," South Asian Media Association Summit, 2008

PUBLICATIONS

Co-Author, "Minors’ Suit Against Facebook is Dismissed as California Federal Court Upholds Facebook’s Terms & Conditions," D&G Advertising, Marketing & Promotions Alert, May 2014

Co-Author, "Avoiding Missteps On Social Media Platforms," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "IP, Disclosures and Consumer Expectations: Top Native Advertising Issues," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, ““Native” Advertising Grows — And So Does the FTC’s Interest,” D&G Advertising, Marketing & Promotions Alert, November 2013

Co-Author, "#Consent: What Marketers Should Consider When Using Hashtags in Campaigns," Council of Public Relations Firms, The Firm Voice, July 31, 2013

Author, "Is 'Native Advertising' Here to Stay?" MediaPost, March 5, 2013

Co-Author, "First NAD Action Involving Pinterest," D&G Advertising, Marketing & Promotions Alert, July 2012

Co-Author, "Facebook Settles "Sponsored Stories" Suit," D&G Advertising, Marketing & Promotions Alert, June 2012

Co-Author, "The Pinning Rules," MediaPost, March 26, 2012 

Co-Author, "Post-Google Buzz: Has Google+ Gotten Privacy Right?," MediaPost, September 26, 2011

Author, "Facebook's Sponsored Stories May Become Tales of Woe," Mediapost, July 28, 2011

Co-Author, "Marketing, Advertising, and Promotion," a chapter in Fashion Law: A Guide for Designers, Fashion Executives and Attorneys, published by Fairchild Books, 2009

Co-Author, "Emerging Issues in In-Game Advertising," Gamasutra, February 11, 2009

Co-Author, "Fundamentals of Copyright and Trademark Law on the Internet," CLE Seminar, Georgia 025094 (03), June, 2002

PRESS

Quoted, MediaPost,Native Ads: Thumbs Up, Or Thumbs Down?” by Eric Sass, March 1, 2014

Quoted, NPR, All Things Considered, "A Real-World Connection Between Video Games and Guns," by Sami Yenigun, April 29, 2013

Quoted, MediaPost.com, "Email Marketers Need To Focus On Privacy Compliance," by David Goetzl, April 26, 2012

Quoted, Mobile Marketer, "Industry Execs Speak Out on Future of Mobile," by Jordan Crook, August 27, 2009

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

New York State Bar Association, Entertainment and Arts Law Section,
New York City Bar Association
The Copyright Society of the U.S.A.
Social Media Society, Advisory Board Member

BAR ADMISSIONS

New York
New Jersey
U.S. District Court, Southern and Eastern Districts of New York

EDUCATION

Benjamin N. Cardozo School of Law, J.D., 2000
Boston University, B.A., 1997