Allison Fitzpatrick is a partner in the Advertising, Marketing & Promotion Practice Group of Davis & Gilbert. She frequently counsels clients on new media issues, including with respect to social networking, user-generated content, mobile marketing and other emerging media.  In addition, she provides presentations and counsels clients on social media issues, including FTC endorsement guides, social media/blogger polices, and the CAN-SPAM Act. Ms. Fitzpatrick represents media companies, advertising agencies, promotions agencies and advertisers in connection with all aspects of advertising, marketing, promotions and entertainment. She regularly counsels clients on false advertising, claim substantiation, privacy, telemarketing, direct mail, endorsement and testimonial issues, as well as intellectual property matters involving copyright, trademark, right of privacy and publicity.

Ms. Fitzpatrick also advises clients on children’s advertising matters, including compliance with the Children’s Advertising Review Unit’s Self-Regulatory Guidelines and the Children’s Online Privacy Protection Act. She has represented clients in state regulatory investigations, including comprehensive multi-state actions, and proceedings before the National Advertising Division and the Children’s Advertising Review Unit.

In addition, Ms. Fitzpatrick has significant experience in the area of sweepstakes and promotions and regularly advises clients on games of chance, complex skill contests, rebates, gift cards, and coupons. She regularly counsels clients on all aspects of promotions, including the review of and drafting of rules, prize supplier agreements and indemnities, bonding and registration, and winner affidavits and notifications.